Addressing the growing duality of sexism in motorsport media

Ever since the advent of competitive motorsport, the industry has been dominated by men – from the mechanics and team owners, through to the drivers and even the media. Despite efforts in recent years to address the gender divide, little progress has been made in making motorsport a more accessible environment for women, and many…

Motorsport equality – Interview with Sarah Connors

Following on from our article on Addressing The Growing Duality of Sexism in Motorsport Media, we speak with US-based motorsport journalist Sarah Connors. The creator of a petition calling for the removal of Motorsport.com‘s ‘Paddock Beauties’ gallery, she discusses the need for renewed efforts to establish greater gender equality in motorsport, the impact of persisting stereotypes, and…

Motorsport Manager: A Review

While other sports such as football, rugby and ice hockey have been well served with managerial games over the past decade, motorsport management simulators have been hard to come by, but have developed a staunch following. Grand Prix Manager 2 (1996) and EA’s fantastic F1 Manager (2000) games have significantly outlasted their shelf life thanks…

Audi to focus on Formula E

Thirteen-time Le Mans 24 Hours winners, Audi, have today announced that their endurance racing activities will cease at the end of the season, as the marque focuses on its involvement in Formula E. While the German brand has become synonymous with World Endurance Championship racing, having competed in the top-flight of sportcar racing for 18…

What happened to the F1 fan survey?

Last season the GPDA launched a global F1 fan survey to much fanfare, drawing feedback from over 200,000 supporters from nearly 200 countries worldwide. And yet, despite the full results being published in July 2015, little action or acknowledgement seems to have been paid to this essential, public fan appraisal of a sport that has…

Three-way partnership for Formula E battery supply

Having announced in September that McLaren Applied Technologies would be the exclusive battery supplier for the FIA Formula E Championship from the 2018/19 season, it has now become clear two additional parties will be involved in the deal. Car and Driver have reported that both Sony and Tesla-rival Lucid will play a key role in…

Formula E seeks long-term commitment from new entries

New entrants to the FIA Formula E series will be required to pay a minimum of €25 million to secure their place on the grid and establish their intent for a long-term commitment, according to the series’ boss

Mercedes agrees Formula E entry option

Mercedes-Benz has become the latest manufacturer to be linked to joining the Formula E grid, having signed an option agreement with the series organisers to enter the FIA Championship from 2018

Formula E 2016/17: A tech update

With pre-season testing drawing to a close this week, and little over a month until the first race of the new season, the 2016/17 FIA Formula E Championship is looming large on the global motorsport calendar. In addition to new races in New York, Montreal and Marrakesh – to name but a few – Formula…

How VR can bring motorsport to the masses

In the past year virtual reality (VR) has blossomed from the preserve of niche tech applications into the mainstream, with the launch of a wealth of new devices and services. As with any new technology, brands have been quick to explore opportunities to promote their products and engage with consumers in an entirely new way,…

eSports: Driving new brand engagement opportunities

While eSports are still seen as an emerging trend, the industry generated in excess of $748 million (£515 million) in 2015 and is anticipated to be worth more than $1.9 billion (£1.3 billion) by 2020, according to data firm SuperData Research. The sector has grown in line with more powerful consoles and the ubiquitous popularity…

How motorsport is driving innovation

Motorsport is not only a test bed for new technologies that might provide a competitive edge on the racetrack, but also serves as the ideal platform to showcase these innovations to the world. From Audi’s promotion of four-wheel drive in 1980’s rallying, through to the energy regeneration capabilities that are commonplace across motorsports categories today,…