Frames documentary launches: behind the life of a motorsport photographer

Few occupations remain as evocative and steeped in mystique as that of the motorsport photographer. Yet, the images produced by these visual artists are used by racing teams, drivers and manufacturers to connect with fans, partners and purchasers in ways never before seen thanks to the advent of social media. What does it take to…

Electric GT announces 10 race debut calendar

Electric GT Holdings Inc. has confirmed a 10 race inaugural season of the all-new, zero-emission Electric Production Car Series (EPCS). Commencing in Jerez (Spain) on November 3, the European rounds of the championship will also visit Paul Ricard (France), Nürburgring (Germany), Circuit Park Assen (The Netherlands), Silverstone (United Kingdom) and Algarve Portimao Circuit (Portugal). Additional…

Segregation in motorsport

Reports emerged today regarding the potential creation of a women-only motorsport series, which would compete with six rounds hosted across Europe and America from 2019. The online backlash was expected and immediate, with dozens of social media users identifying that increase segregation will not provide the solution to greater gender equality in the world of…

F1’s branding challenge

Following weeks of speculation, the podium of this weekend’s lackluster season finale was used as the public reveal of Formula 1’s new logo and brand identity. Yet the timing of this launch leaves many questions unanswered, and raises some concerning questions for the sport’s global fanbase – particularly from a communications perspective. Is the timing…

Electric GT and Bcomp reveal lightweight renewable natural fibre composite body panels

Electric GT has announced its unique partnership with Bcomp – manufacturers of high-performance lightweight composite materials to replace some traditional carbon fibre panels in the Electric GT racing car. Swiss company Bcomp has developed a proprietary high-performance lightweight material for the automotive industry, producing high-performance, cost-efficient materials that can replace or reinforce carbon fibre and…

Addressing the growing duality of sexism in motorsport media

Ever since the advent of competitive motorsport, the industry has been dominated by men – from the mechanics and team owners, through to the drivers and even the media. Despite efforts in recent years to address the gender divide, little progress has been made in making motorsport a more accessible environment for women, and many…

Motorsport equality – Interview with Sarah Connors

Following on from our article on Addressing The Growing Duality of Sexism in Motorsport Media, we speak with US-based motorsport journalist Sarah Connors. The creator of a petition calling for the removal of Motorsport.com‘s ‘Paddock Beauties’ gallery, she discusses the need for renewed efforts to establish greater gender equality in motorsport, the impact of persisting stereotypes, and…

Motorsport Manager: A Review

While other sports such as football, rugby and ice hockey have been well served with managerial games over the past decade, motorsport management simulators have been hard to come by, but have developed a staunch following. Grand Prix Manager 2 (1996) and EA’s fantastic F1 Manager (2000) games have significantly outlasted their shelf life thanks…

Audi to focus on Formula E

Thirteen-time Le Mans 24 Hours winners, Audi, have today announced that their endurance racing activities will cease at the end of the season, as the marque focuses on its involvement in Formula E. While the German brand has become synonymous with World Endurance Championship racing, having competed in the top-flight of sportcar racing for 18…

What happened to the F1 fan survey?

Last season the GPDA launched a global F1 fan survey to much fanfare, drawing feedback from over 200,000 supporters from nearly 200 countries worldwide. And yet, despite the full results being published in July 2015, little action or acknowledgement seems to have been paid to this essential, public fan appraisal of a sport that has…

Three-way partnership for Formula E battery supply

Having announced in September that McLaren Applied Technologies would be the exclusive battery supplier for the FIA Formula E Championship from the 2018/19 season, it has now become clear two additional parties will be involved in the deal. Car and Driver have reported that both Sony and Tesla-rival Lucid will play a key role in…

Formula E seeks long-term commitment from new entries

New entrants to the FIA Formula E series will be required to pay a minimum of €25 million to secure their place on the grid and establish their intent for a long-term commitment, according to the series’ boss