Bespoke motorsport services

Apex Racing PR offers a range of bespoke services for motorsports teams, suppliers and drivers to suit our client’s specific requirements.

We specialise in providing guidance to our clients to help them build a package that suits their needs and budgets, including:

Press office services

The press office is the core connection between a team and its sponsors, fans and the media, and as such holds the key to the team’s perception and financial success.

Whether you require race day support or year-round media relations services, Apex Racing PR has the relationships and the expertise to ensure that you can celebrate your successes and manage any issues in the most effective and professional manner.

Press office services include press releases, media management, fan event management, crisis statements, social media management.

Crisis management

Motorsport is dangerous and despite everyone’s best efforts crises can arise at the drop of a hat. How they are managed can make a world of difference in your brand’s reputation.

From driver changes, injuries, sponsorship issues and event cancellations, Apex Racing PR is well versed in providing the solutions that you require to manage the situation and provide the best outcome.

Crisis management services include writing crisis statements, crisis training, managing press conferences and press management.

Social media

Your social media channel is now the shop window for your brand, with 80% of people’s first interaction with a company coming through a social media account.

Nailing your social media and ensuring it is consistent with your broader communications activity is crucial to your perception with consumers and other businesses. Apex Racing PR is a market leader in providing social media services to motorsports teams and offers bespoke consultancy on building campaigns that deliver tangible results.

Social media services include day-to-day account management, strategic campaign development, social media auditing, competitor analysis and crisis management.

Content development

Content is still king and every motorsport business has a story to tell – the trick is to tell it in a compelling way.

Apex Racing PR offers content development services to help motorsports teams develop website and social media content that helps tell the story behind their brand. From video content to website blogs, we can do it all.

Content development services include website blogs, team Q&As, consultation on brand messaging and development and video development.

Profiling building

Motorsport has a wealth of unsung heroes, from mechanics through to team owners. Building the profile of a team and the people within it makes it a more appealing to partners as well as bringing it to life for fans and the media.

Apex Racing PR knows the value that this can bring and has the experience and journalist relationships to help build your profile – whether it’s being the go-to expert on a particular subject, or raising the reputation of the team to attract investment.

Profile building services include website content development, proactive media profiling, social media and press relations training.

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Copyright Tom Spencer © 2015 All Rights Reserved

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