Why social media is driving Formula E’s success

The chequered flag has just dropped after yet another breathless and thoroughly entertaining Formula E race. Yet there is as much for the sport to celebrate off track as there is on it.

Quick analysis following the Miami ePrix clearly demonstrates that active social engagement from the sport, its teams and its driver has played a major part in its rapidly expanding popularity during its inaugural season.

Socially-enabled activities like Fan Boost have ensured that fans are at the heart of all things Formula E. The sport has a highly active following and reflects its audience well, offering highly shareable content that can be consumed on the go, as most fans are socially active on mobile platforms.

Below we can see the incredible global impact that both #FormulaE and #MiamiePrix have had in the last hour alone. This is a truly global sport that has developed an instant affinity from fans through social media.

This is a vital lesson for other motorsport categories to learn, particularly F1, and long may Formula E’s success continue!



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